Winters Past

20th Century Fashion from Deco to Disco

70s Does 40s: Fashion echoes

What comes around goes around. Everything old is new again.

The pendulum swings back and forth. It’s deja vu all over again.

Fashion-like everything else in a culture- is cyclical. I’ve talked about “fashion echoes” before, where the styles of one era reappear in another.

Here is one blog post where I muse about this and

here is another where I look at the 80s as an echo of the 50s.

With that in mind, let’s see how 70’s clothing in some ways reprised the 40s. Have a look at The Pointer Sisters and Bette Middler, both of whom started their careers in the 70s as 40s retro acts. But first, cue up The Pointer Sisters singing Steam Heat or Bette belting Boogie Woogie Bugle Boy to get in the right frame of mind.

Dig those fancy threads!

70s does 40s Pointer Sisters
The Pointer Sisters, circa 1974, in vintage 1940s outfits
70s does 40s Bette Midler
Bette Middler, also harkening back to the 40s in the 70s

So what were the stylistic touchpoint that evoke the 40s? For starters, we’ve got polks dots, halter dresses, peep toe platform shoes, peplum waists, a-line skirt suits, shirt dresses with fun details, tropical prints, shoulder pads and one-piece playsuits.

Here are some photos, 40’s on the left and 70s on the right that illustrate the similarities:

70s does 40s

Here are some 70s pieces that mirror the 40s:

70s does 40s

The 40s silhouettes are really worth revisiting, both the authentic pieces and the 70s retro ones. They’re womanly and figure flattering with a fun dose of glamour.

Author: Winters Past

I am a vintage clothing shop owner living and working in rural north Florida. I believe in adding a little vinegar and molasses to my greens, having my coffee outside whenever possible, and mixing something vintage into every room and every outfit.

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