Winters Past

20th Century Fashion from Deco to Disco

Cheap Chic

Cheap Chic is an under the radar classic, an anti-fashion style book that was first published in 1975. Radical in it’s time, it still resonates today.

The book introduced an unconventional idea: wear what you want. Shop at ethnic markets, army-navy stores and (of course) vintage shops. Mix it all together in a way that suits you.

Cowboy boots with a French bakers apron and a turban? Have at it!

While some of the looks are very rooted in the era, a surprising number look as fresh today as they did 40 years ago. Here are some photos, with quotes from the book.

Cheap Chic style

Fashion as a dictatorship of the elite is dead.


Cheap Chic

Nobody knows better than you what you should wear or how you should look.


Cheap Chic

Your look should be in harmony with the way you live, who you are.


Cheap Chic

Find the clothes that suit you best, that make you feel comfortable, confident, sexy, good looking and happy…


Cheap Chic

…and then hang onto them like good friends.

One more:

Vintage style

Start dressing to please yourself and in the process you will please others.

Author: Winters Past

I am a vintage clothing shop owner living and working in rural north Florida. I believe in adding a little vinegar and molasses to my greens, having my coffee outside whenever possible, and mixing something vintage into every room and every outfit.

Comments are closed.